I listened in on the social media session offered by NSSF for gun & hunting industry folks. It was a combination of “THIS!”* and facepalm**. (I’m adding a glossary at the end for those in the industry who find this and need it. Believe me, after what I heard, some really need it.)
It was really amusing to hear Steve Hall of AdRants mentioned since he and I never did meet up for a beer like we talked about when I was living in Massachusetts. Considering my first AdRants link was about a bikini line razor, it can be edgy territory that would honestly scare a lot of the people involved in this industry. (BTW, I’m still on their accolades section. Even though I don’t follow AdRants nearly as often anymore, it’s still a very informative & entertaining site if you’re into the topic. Although I did just start following Steve on Twitter.)
But beyond my own favorite blog shoutouts***, it was an interesting session. I was fearful at first. There are many people who claim to know it all when it comes to new media. If they claim it, they are full of shit. The best people admit that they definitely don’t know it all, but they have some good ideas to get things started. The beauty of the internet is that you can scrap a plan and try again if it doesn’t quite work. Continue reading “New Media & The Gun Industry”