Great Response to Starbucks

On the subject of communicating with Starbucks, I thought this was a great response, and thought I’d share:

Starbucks is currently receiving petitions from both pro and anti gun political organizations asking it to pick a side and make a political statement. I would like to urge Starbucks to ignore both sides and just continue to make great coffee.

I got a real thrill out of your initial response to this, it went something like “we defer to federal, state and local laws and regulations regarding this issue”.

Please continue to do so, I love your coffee, several friends are happy employees at Starbucks around the world, and your social efforts (free trade etc.) all stack up to a net good. No good comes from getting involved in contentious political issues.

I thought this was good because it stresses the point that this is a contentious social issue that a company like Starbucks ought not insert itself into. Their policy of deferring to state law on these matters is a smart one. The should concentrate on making good coffee, not making political statements that runs the risk of pissing off a lot of their customers. The Brady folks are essentially asking Starbucks to be social activists, and that’s not their role in our society. Their role is making good coffee.

Related posts (automatically generated):

  1. Starbucks Appreciation Day
  2. Time to Give Starbucks a Break
  3. Strategy: Let the Starbucks Issue Die

7 thoughts on “Great Response to Starbucks”

  1. Creme brulee latte. That’s all I’ve got to say. I think it calls for a stop by Starbucks on our way to the Turnpike tomorrow.

  2. Perfect response – one we all too often forget. Let your customers do what is legal, stay out of sociopolitical arguments, and focus on the goods/services your customers are there for.

  4. Just got a reply from Starbucks to my “stay strong” comment to them:

    Hello Jack,

    Thanks for contacting Starbucks Coffee Company.

    For Starbucks, the safety of our customers and partners is a paramount concern. We have existing security protocols in place to handle situations related to safety in our stores. We will continue to adhere closely to local, state and federal laws and the counsel of law enforcement regarding this issue.

    We appreciate you taking the time to share your perspective.

    Warm Regards,

    Colleen N.
    Customer Relations
    Starbucks Coffee Company
    800 23-LATTE (235-2883)
    Monday through Friday, 5AM to 6PM (PST)

  6. Venti Sumatran black.

    And avoid Peet’s coffee. I got several pounds for Christmas from a cousin. It’s utter crap.

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