Caleb relays some of his experience and advice. His experience is different from mine, because I never really concerned myself very much with trying to be popular, and still don’t, really. But I did find there was a certain threshold, once you start to build an audience and people start to take you seriously. When you cross that threshold, things you used to be able to get away with as an up-and-coming blogger you can no longer get away with. The best advice I could offer is that if you’re going to provoke an argument with another blog, always attack up the food chain. Never attack down. If you attack up, you’re just trying to get noticed, and larger blogs generally have developed pretty thick skin when it comes to those kinds of things. Additionally if they think they can use your provoking an argument to generate content, they will. They get content, and you get traffic. It’s a fair trade. But attacking upstart blogs from higher up will be taken badly, and half the battle is realizing you’re not an upstart anymore. It’s not your perception that determines what you are, it’s everyone else’s.