From Politico: “Dems urged to retool their guns message.” Basically Gabby Giffords is nervous that Hillary keeps talking about “taking on the NRA.” Gifford’s focus groups studies are revealing that people have a pretty favorable view of the NRA, and she would prefer Hillary to use the term “gun lobby,” because that’s totally less offensive to gun owners.
Actually, I think there’s a lot of good advice in this article, and I actually hope no one on their side listens. On a positive note:
ARS also developed specific messages to turn out parts of the original Obama coalition of blacks, Hispanics, women and millennials. The latter might actually be the most difficult to persuade. ARS’ pollsters found that millennials’ views on guns track more with the party ID than their age, and other studies have found that younger voters are especially open to gun rights, seeing them in the same vein of personal liberty as gay rights.
But as I’ve said before, it doesn’t matter if they won’t vote on it. What we corporate gun lobby folks need is more single issue or near single issue voters.