NRA is commenting on the Ack-Mac terminating NRA as a client:
Andrew Arulanandam, managing director of NRA Public Affairs, added in his own statement that changes are coming to the NRA’s communications strategy. “The NRA is eager to return the focus of its messaging to our core mission, the Second Amendment and our steadfast fight to protect America’s constitutional freedoms,†he said.
Whatever changes are coming to the NRA, they do not appear to include a retreat from politics. “We have an opportunity to elevate our brand, communicate with a broader community of gun owners, and press the advantage in the upcoming 2020 elections,†Arulanandam said.
They have to do this. Ack-Mac’s messaging threw NRA in wholly with the right. Some were pointing out the Brewer is a big Dem donor. Maybe they are viewing that as a feature and not a bug. At some point the Dems are going to be back in power. Ack-Mac’s messaging has completely alienated moderate and left-of-center gun owners, and pro-gun Democrats are a critically endangered species, nearing total extinction. This absolutely has to be reversed.
It’s increasingly looking to me like the Brewer firm are Ack-Mac’s replacement. I care about results. If I see good results; if NRA does indeed return to it’s core mission and jettisons the Angry Dana strategy, I don’t really care if the CEO of the firm donates to Dems. I don’t vet all my vendors for ideological purity, and I don’t expect NRA to do so either. What matters are results.