Book Bomb A Success

Just got an e-mail from The Independent Institute, where Steven Halbrook is a research fellow, on the success of the Second Amendment Book Bomb so far:

As an update, our book THE FOUNDERS’ SECOND AMENDMENT: Origins of the Rights to Bear Arms, by Independent Institute Research Fellow Stephen P. Halbrook, has skyrocketed to the following rankings at Amazon.com:

#1: Law
#1: Civil Rights and Liberties
#1: Constitutions
#1: Constitutional Law
#1: Revolutionary and Founding History
#12: History
#11: Professional and Technical
#26: Nonfiction (all)

The book has soared to an overall ranking of #140 at Amazon.com and #105 at Barnes&Noble.com. (With the enormous response, Amazon.com temporarily sold out of the book and is now being restocked.)

By any measure this is a pretty stunning success for a special interest, academically oriented book.  If we keep buying, and encouraging other people to buy, this book could rocket even higher.  I am pleased so far.  I was worried that we Internet warriors have become much better at tearing other people down, than building people up.  This shows that we can do both, which encourages me.

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5 thoughts on “Book Bomb A Success”

  1. Sebastian said: “I was worried that we Internet warriors have become much better at tearing other people down, than building people up. This shows that we can do both, which encourages me.”

    Let me first say that I don’t mean this as being critical of anyone …

    In truth, I didn’t even see ANYTHING regarding this effort until the evening before the “book bomb” day. CCRKBA didn’t actually send an email to their members until after 1700hrs central time.

    With some planning (a week, or a month of notification and build-up), these constructive efforts would surely be even more successful.

  2. I know, Carl. I noted to Sebastian that it was a real problem.

    I liked some of the features on their website that did things like encourage Twittering and using Facebook. But, I would have started the Twittering and Facebook efforts at least 3-4 days in advance, especially since the target date was scheduled for a Monday. For blog outreach, I would have sent an email about a week out and embargoed it until Thursday or Friday, then sent out updates twice during Monday to update folks.

    I don’t think that kind of stuff falls into “tearing people down” as opposed to, “here’s what we should learn before we try something again.”

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