This weekend, I was tied up helping out a solidly pro-gun candidate here in Pennsylvania. He happens to be an area state representative, and he knows both Sebastian and I are vocal advocates of the Second Amendment. As a Republican with a female challenger and the whole “War on Women” theme that’s used against all GOPers nationally, I lined him up as a speaker at my local women’s group meeting.
He earned several votes there according to what women told me later. He also connected with several women who are active in other groups and want to talk more about the topics he handles. He inspired women who don’t live in his district to want to help him out so he stays in office. He left a mark with a large group of women who vote, who participate in civic life in many areas of the community, and who will help spread the word to other voters about what a great guy he is to have in the office.
Yet, not once did he utter anything about his campaign. Not once did he say anything about guns. Not once did he even get into any form of politics. He earned those votes and positive associations just because he has other areas of expertise in his work with the community that were the highlights of his talk.
So, this is just a handy reminder that sometimes a candidate doesn’t have to walk around screaming “shall not be infringed” at every event. The lawmaker knows who lined up the invitation for him, and he knows the issues I care about that make me want to get his name out there in front of voters. If he had mentioned guns, I would have been mortified because it would have been so out of place in the context and wouldn’t have been the best way for him to take advantage of the type of audience he had in front of him. Not every voter needs to hear the same message that you do, and this was a great chance for me to offer up a resource for a different kind of message to different types of voters.
It’s also a reminder that even if you’re not the kind to go knock on doors and make phone calls, there are other ways you can boost a candidate’s name recognition. Are you a member of any kind of community group that has a need for speakers? Do you go to church and have groups there that do any kind of community service that could use a boost?
Look up the kinds of committees your lawmakers serve on or get a list of the types of community groups a candidate has served with to get an idea of their “expertise” topics that aren’t just guns. If you can’t find a common thread, then think any group you’re part of that might warrant some kind of proclamation that the lawmaker can secure and read/publicize that announcement. See how you can help them out in these more creative ways.