Looking through Google Analytics today, satisfying my curiosity about the makeup of my audience, I am surprised by where my readers come from. Out of roughly 30,000 returning visitors in the past month, they come from the following states:
State |
Visits |
Percentage |
Pennsylvania |
3,385 |
11.40% |
Virginia |
2,315 |
7.80% |
Texas |
2,218 |
7.47% |
California |
1,837 |
6.19% |
New York |
1,609 |
5.42% |
Ohio |
1,293 |
4.36% |
What’s more interesting is that if you look at my top locales for those top states:
Locale |
Visits |
Percentage (of state visitors) |
Philadelphia, PA |
407 |
12.02% |
Fairfax, VA |
327 |
14.43% |
Austin, TX |
286 |
1.80% |
Los Angeles, CA |
310 |
16.88% |
New York, NY |
795 |
49.41% |
Columbus, OH |
323 |
24.98% |
This is just a small example. But I was surprised to find the city of my largest readership is actually New York City, representing half of my total traffic from the State of New York. Philadelphia is the number two overall city. The number two city in California for readership is none other than San Francisco. Austin won in Texas, but all the big Texas cities were pretty well represented. Number three city overall? Wasington D.C. Not too surprising, really, considering how much I blog about politics. Traffic is mostly from federal government sources, defense contractors, and the Brady Campaign.
A lot of my readership is urban. Considerably more so than I would have expected. How’s that for breaking down stereotypes? We’re talking about return visits here too, not just people who happened across the site on a Google search, so these visits can be reasonably called readers. I’m not complaining. People in New York City, Washington D.C. and Philadelphia are exactly the kinds of folks we need to be reaching.