Currently we are a nation divided. Everyone would love to think that people think the deficit is currently driving us off a cliff, but while many Americans will agree with that, when it comes to doing something about it, they want low taxes and big government. If we were not a divided nation, this election would not even be close. But it is close.
Ilya Somin notes that this is not a historically unprecedented election, and that Obama and Romney are not doing any better or worse than other elections with similar economic indicators. He also notes:
Some of the models also take account of foreign policy events. While one can certainly make a case against Obama’s foreign policy, he has not presided over a large and obvious failure that can clearly be laid at his door in a way that swing voters – most of whom have very low levels of political knowledge – can readily grasp.
This is why I don’t really get political with events like the fiasco that just happened in North Africa, which resulted in the death of several people including our Ambassador. I don’t think it’s a very useful political club. The voters we need to reach won’t likely pin that on Obama, largely because the media won’t pin that on Obama, and the low information voters don’t care enough to seek out better information. This is a highly partisan election. Those who follow politics are already set in their decision, and the result is still very close. We will be depending on these low-information voters to decide the outcome. Zombie, at PJ Media, calls them Honey Boo Boos:
Honey Boo Boos is a term I just made up for the last remaining undecided voters in America. As you may have read at the time, the infantile and atrocious reality TV show Here Comes Honey Boo Boo either surpassed or tied the viewership totals of both the Republican and Democratic National Conventions. That means millions of people are so tuned out of politics and so uninterested in current affairs that they’d rather watch a family of obese rednecks abusing their young daughter than learn even the most basic facts about the next president of the United States. These Honey Boo Boo viewers are what pollsters like to call “low information voters,†but that descriptor is not complete: Honey Boo Boos are also low interest voters whose political ideology is either easily malleable or absent altogether.
As Professor Somin often points out, these aren’t stupid people — their decision not to pay careful attention to politics is rational, since the odds of their vote influencing the outcome of an election are vanishingly small. But they do still vote. Collectively, these are the people who will be deciding the 2012 election. Therefore rhetoric in this election will be more ridiculous than in an election where it wasn’t close, because much of the messaging will be aimed at low-information voters who aren’t persuaded by ideological or policy arguments. You see ads saying, “Obama is a nice guy, but hasn’t done a great job as President.” Those are aimed at those types of voters, who will tell pollsters that they are disappointed in Obama’s job performance, but they still personally think he’s a good man, and so are undecided.
Somewhere along the line we started telling people that voting was a civic duty. That was the wrong lesson. Being informed and educated about the workings of your Republic is the civic duty, and voting follows as a natural consequence of being informed and educated.